F37® Process
We teamed up with award winning type foundry F37® to create a narrative animation which explains their process when designing a new font. We developed a visual style and motion language based around nodes and anchor points, which guide you seamlessly along the journey from concept to final delivery.
In keeping with the visual language of the narrative animation, we also developed a motion identity for the F37® monogram. A set of motion behaviours, each bringing the favicon to life in different ways, were applied to a library of assets, allowing flexibility and variety of use across promotional material for both F37® Foundry and Studio.
“Working with Richard for over 10 years has been an absolute pleasure. He's brought our ideas to life with some stunning animation. We always know we can count on him to deliver high-quality work, on time, and often beyond expectations.”
Rick Banks - F37® Founder & Creative Director
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Client - 37 Foundry
Creative Director - Rick Banks
Design & Art Direction - Duncan GravestockVoice Over - Alex Franks
