BT

Motion System
Brand Film

We worked alongside ZAG to evolve the BT brand and create a motion system built around the concept of ‘Guiding Energy’ — positioning BT as a Universal Guide that provides tools, expertise and innovation in an ever-changing landscape.

We explored and developed the look and feel of ‘Guiding Energy’ bringing it to life through core principles and a comprehensive toolkit of assets that enables consistency and a dynamic presence across all touchpoints.

  • Client - BT

    Agency - ZAG

    Creative Director - Neil Cummings

    Art Direction - Alistair Owen

    3D Animation - Sam Vacquier

    Sound Design - Father

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