Youngkind

We collaborated with Lovework Studio to develop a motion identity for Youngkind, an agency whose focus is identifying the trends, challenges and opportunities facing young people today.

Motion Identity

In keeping with the loud colours and clean, deliberately simple graphics, we developed a pared back and purposeful motion language — bringing to life a library of core assets including the logo, bold typographic layouts and universal YK symbol with arms outstretched.

  • Client - Youngkind

    Agency - Lovework Studio

    Creative Director - Campbell Butler

    Design - Wilson Leung Lucinda Clark Jen Wen Toby Ansell

    Typeface - Displaay Type

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F37® Process