Zoopla

Partnering with the in-house design team at Zoopla, we developed an animated identity and comprehensive motion system designed to communicate the exciting twists and turns of the home buying process.

We defined a set of core principles for motion that clearly communicated the Zoopla tone of voice.

These were rolled out across a set of core assets and a wider motion toolkit that included logos, typography, illustrations, icons and an extensive library of templates — all backed up by clear guidance on how to use everything cohesively.

“All Available Space was an essential partner in developing the Zoopla brand identity & motion system. The motion toolkit enables in-house teams and collaborators to bring the identity to life consistently across marketing, TVC, and product experiences”.

Gabriel Weichert — Zoopla

  • Client: Zoopla

    Creative Director: Gabriel Weichert

    Design: Will Southward, Georgia Weisz, ZAG

    Illustration: Anya Derevyanko

    Typ    eface: Family Type

Motion Identity
Motion System

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