Lafayette Anticipations

We teamed up with Wolff Olins to create a dynamic typographic system that forms the heart of the identity for Lafayette Anticipations – Galeries Lafayette’s progressive cultural HQ in Paris, France.

The challenge was to convey the anticipation that audiences feel when experiencing art in this space.

We designed a set of motion behaviours embodying a brand that is ambitious, always moving and unpredictable. We applied these across a motion toolkit including an animated type character library and user guidance, enabling the in-house team to maintain consistency and quality across all of their future motion output.

D&AD Wood Pencil Award winner

  • Client - Lafayette Anticipations

    Agency - Wolff Olins

    Creative Director - Neil Cummings

    Design - Sidney Lim, Calle Enstrom

    Typef    ace - Colophon Foundry

Motion Identity
Brand Film

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