Griffith University
We collaborated with Lovework Studio to develop a bold yet flexible motion system, reflective of the progressive values of the university, summed up by their leading tagline ‘Make it matter’.
At the core of the identity is a versatile, dynamic logo and symbol with multiple responsive states that has the flexibility to be applied across our wide range of materials and channels.
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Client - Griffith University
Creative Director - Campbell Butler
Design - Jason Wood, Wilson Leung, Ashleigh Mackenzie, Lucinda Clark, Rick Shearman, Michail Kowal
Type - Family type
Motion - Sam Vacquier, Mansur Amiri
Motion Identity
Motion System
Brand Launch Film